New report examining the strategic growth priorities and challenges to growth for US creative agencies.
US agencies are eager for growth, primarily by attracting new clients. They are also outward looking, with most aiming to expand overseas in the near future. However, despite these ambitions, few agencies feel confident about realising their aspirations.
- US agencies are keen to expand internationally to build global capabilities
- Europe is their favourite destination region, perhaps reflecting its strength in digital
- Addressing the talent gap ranks low in their list of priorities, even though it is a top three growth challenge
- The US is the number one destination for agencies looking to expand
The US Special Report is part of the SI Partners' Path to Growth Survey, which examines the views of 600 creative agency leaders across 16 countries. For the full global analysis, read more about the SI Partners' Path to Growth Survey.