New report examining the strategic growth priorities and challenges to growth for creative agencies in Greater China.
Agencies in Greater China are confident and hungry to grow beyond their borders, but are wary of the challenges of pursuing growth overseas. The shortage of talent in the region is a perennial barrier to growth, one reason why businesses in the region place recruitment and retention at the top of their priority list.
- Appetite for agency sale in Greater China is lower than other global regions at 17%
- Fame is at a premium in Asian markets, bucking the global trend
- Risk of expanding into new markets is the #1 barrier to agency growth
The Greater China Special Report is part of the SI Partners' Path to Growth Survey, which examines the views of 600 creative agency leaders across 16 countries. For the full global analysis, read more about the SI Partners' Path to Growth Survey.